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        Internet Marketing

        Conversation Marketing

        September 17, 2012

        The most successful web businesses know how to engage in conversations with their clients. Learn how Internet marketing is relationship building and what that means for your business. Ian Lurie shares tips on how to start and maintain conversations with your clients over the Internet and how to use that information to improve your bottom line.


        This book is free. Go forth and share the good word.


        • Introduction: where’s the lettuce? A conversation marketing parable3
        • What is conversation marketing? In a nutshell?7
        • Before you start: Know your goals17
        • Know the room: Prepare for your conversation19
        • Dress appropriately: Belonging in the conversation29
        • Sound smart: Avoiding conversation stoppers41
        • Make a connection: Continuing the conversation55
        • Brag modestly: Polite conversation starters63
        • Observe and adjust: Keeping the conversation going71
        • Conversation marketing87

        About the Author

        Ian Lurie is founder and CEO of Portent a digital marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995.

        Need Proof?

        “Based on my experience and the experience of other Portent Interactive clients that I know, I can confidently say that if you want the best and brightest in Internet marketing agencies, you want to work with Portent Interactive. Ian Lurie and his entire team at Portent Interactive really get it. They know how to cut through the current Internet marketing noise and hype to deliver solid business results for their clients. ”
        Fred Janssen


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        Ian Lurie

        Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at www.ianlurie.com

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