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        SEO

        Fat Free Guide to SEO Copywriting

        September 17, 2012

        Copywriters from across the nation have used this guide to get more links, traffic and higher rankings by learning how to write customer and search engine-friendly content. SEO lives and dies based on great copywriting and content. Good content is good business. Engage your users while telling the search engines what’s on the page.

        Contents

        • Easy to understand explanations about how search engines think and how they reach and interpret your content
        • The six golden rules for successful SEO copywriting
        • Guidelines for writing headlines that will attract both search engines and readers
        • How to write good “anchor link” text
        • How to create highly relevant “clusters” or “hubs” of content

        About the Author

        Ian Lurie is founder and CEO of Portent, a digital marketing agency that has provided internet marketing services, including PPC, SEO, social and analytics since 1995.

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        Ian Lurie
        Founder

        Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at www.ianlurie.com

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