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        SEO

        Technical SEO Best Practices

        May 9, 2017

        Technical SEO is the most important SEO

        Get it right and you boost your SEO strategy with fast pages, a great user experience and an ultra-crawlable site. Get it wrong and SEO becomes an uphill slog with performance, duplication and visibility issues wrapped around your ankles. Technical SEO Best Practices is not a substitute for a seasoned pro creating a strategy tailored to your site and your industry, but it’s a darn good start.

        So don’t let technical gotchas drag down your SEO. Learn technical SEO tactics from one of the original SEO nerds: Ian Lurie donned his propeller hat and crammed Technical SEO Best Practices full of tips for smart, search-ready site infrastructure.

        You won’t want to miss it. Download it now, for free.

        Technical SEO Best Practices: Full Chapter List

        • Preface – How to Use This Book
        • How Technology Affects SEO
        • Laying the Foundation
        • Canonicalization & Duplicate Content
        • Editable Elements
        • Page & Site Structure Best Practices
        • User Experience
        • JavaScript & Frameworks
        • Special Topics

        About the Author

        Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, co-authored Web Marketing for Dummies, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at @portentint.

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        Ian Lurie
        Founder

        Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at www.ianlurie.com

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