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        Attribution: The Digital Marketer's Guide

        Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.

        Learn More About Attribution

        Podcast Advertising: The Digital Marketer's Guide

        As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.

        Learn More About Podcast Advertising

        What is PPC? Pay-Per-Click Explained

        PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.

        Learn More about PPC
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        See how Portent can help you own your piece of the web.

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